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Privacy Policy

Dennis Williams Ltd are committed to protecting and respecting your privacy whilst remaining compliant with The General Data Protection Regulation (EU GDPR) and the Data Protection Act (DPA). This policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. For us to drive compliance, we have an Information Governance Framework imbedded within the organisation, which is compliant with The General Data Protection Regulation.

Dennis Williams Ltd are the Data Controller and have an appointed Chief Privacy Officer whom can be contacted via email:

You can also contact Dennis Williams Ltd via post at: Dennis Williams LTD, Unit 9 Kingsmark Freeway, Euroway Trading Estate, Bradford BD12 7HW


Dennis Williams Ltd collects and creates personal data for several different purposes:

1. Recruitment and employment;

2. Business development;

3. Provision of services to our customers; and

4. Procurement of services

The legal basis for processing personal data for the purpose of recruitment and employment is the pursuit of our legitimate interests of developing our business (recruitment and selection) and subsequently in order to fulfill our legal obligations as an employer and our legitimate interest of striving to provide a safe and rewarding workplace. We will retain personal information we collect in the recruitment and selection process for up to two years following an application for employment which we receive either directly from you or via recruitment agencies. Further information about privacy and data retention is provided in our staff handbook for employees.

The legal basis for processing personal data for the purpose of business development is the pursuit of our legitimate interest in developing our business and undertaking sales and marketing activities. We acquire personal data from a number of sources including directly from data subjects, from referrals, from social media such as Linked In, and from our own research activities such as reviewing websites. We will retain personal information we collect through our sales processes for as long as we believe our products and services may be of interest to prospects, customers and former customers.

Provision of services to our customers

The legal basis for processing personal data for the purpose of providing services to our customers is either to fulfill our contractual obligations to customers or the pursuit of related legitimate interests including maintaining accurate records relating to accounting and finance, monitoring the quality of our services. We will retain personal information we collect through our service delivery processes for as long as such information is relevant to our service delivery model or as defined in our service delivery contract.

Procurement of services

The legal basis for processing personal data for the purpose of procurement is the pursuit of our legitimate interest in maintaining efficient and effective procurement processes. Personal data we collect from suppliers and prospective suppliers is usually supplied directly by data subject or their employer. We will retain personal information we collect through our procurement processes for as long as we need to comply with accounting and taxation rules, policies and conventions.


We are required to obtain consent from individuals in order to send them unsolicited electronic marketing messages. We retain evidence of the details of consent which has been provided by our customers to process their information in this manner.


Dennis Williams Ltd may use your information for other specific legitimate purposes such as:

  • To ensure that content from our site is presented in the most effective manner for you and for your computer.
  • To provide you with information, products or services that you request from us or which we feel may interest you, where you have either explicitly consented to or we believe you have a legitimate interest in.
  • To carry out our obligations arising from any contracts entered between you and us.
  • To allow you to participate in interactive features of our service, when you choose to do so.
  • To notify you about changes to our service.

 We do not sell, rent or lease customer lists to third parties.


We may collect and process the following data about you:

  • Information that you provide by filling in forms on our site ( or by corresponding with us by phone, email or otherwise. The information you give us may include:

          - Name
          - Email address
          - Billing address
          - Delivery address
          - Telephone number
          - IP address

  • If you contact us, we may keep a record of that correspondence.
  • We may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them.
  • If you contact us via our “Contact Us” page, we may keep a record of any CV’s and Cover Letters sent.
  • Details of your visits to our website and the resources that you access.


Dennis Williams Ltd is required to transfer the personal information provided by its customers to third parties in order to fulfill contractual obligations. The following are categories of recipients that customer information could be transferred to:

  • Customer relationship management (CRM)
  • Data Centres
  • Customer Satisfaction Review Partners
  • Email Marketing Providers
  • Text Marketing Providers
  • External IT Providers
  • Payment Providers
  • Accountancy Services
  • Delivery Fulfilment Partners
  • Corporate Partners that have referred you to Dennis Williams Ltd

All information you provide to us is stored on our secure servers. However, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

We will not disclose your information to any of the relevant third parties listed above for marketing purposes.

Our Chief Privacy Officer can provide you with contact details of our third parties upon request if required. You can do this by emailing our Chief Privacy Officer at


Dennis Williams Ltd store personal data on information systems that require transfer to third countries as follows:

  • MS Office 365
  • Email broadcast system

e.g. USA, controls are in place to ensure that the level of protection is not undermined and that security controls are at a level to commensurate with the type of information being transferred. This is applicable to the Email marketing system. Further information is available on the privacy shield web site:

Aside from this, we ensure that all other personally identifiable information held on our customers and employees remains within the EEA.


Dennis Williams Ltd retains all customer information for 5 years after they last interacted with us unless:

a) you ask us to remove it

b) we believe that you are no longer interested in our business

c) we no longer need it for the purposes it was collected.

Where there has been a period of 5 years and there has been no interaction between the organisation and the customer, their information is erased and securely disposed of.


As a Data Subject (individual) which Dennis Williams Ltd process information on behalf of, you have the right to request access to, and the rectification or erasure of personal data that we hold about you as well as a right to object to and to a restriction of our processing of your personal data at any given time. You can do this through the contact details provided on page 1 of this policy. You can exercise the right at any time by contacting us at

You also have a right to lodge a complaint with the Supervisory Authority (Information Commissioners Office (ICO) in the UK - at, should you feel that we have not handled your information in line with legislative and regulatory requirements.

You have the right to make a Data Subject Access Request to Dennis Williams Ltd, Data Protection Officer if you wish to determine what information we hold on you. We welcome these requests and aim to respond within 72 working hours of receipt.


We use email monitoring services to monitor the emails which we send to users. In doing this, we obtain information such as but not limited to:

  • Time of receipt.
  • Time of opening.
  • Device user to open.
  • Location it was opened in.
  • Which parts of the email you interacted with.

We use systems that enable us to link your social media accounts to your account if registered with the same email address. This enables us to tailor our promotions and products as best as possible.


We may collect information about your computer, including where available your IP address, geographic location (if you allow when prompted by your browser), operating system and browser type, for system administration when you access our website. We use this information for statistical data about our users' browsing actions and patterns when they access our website – logging IP addresses is used as a security feature of Dennis Williams Ltd.


To enable our systems to recognise your device and to provide features to you, we use cookies. For more information about cookies and how we use them, please read our Cookie Policy –


In the event that you wish to you alter your Privacy settings or opt-out, you are able to do this by emailing our Data Protection Officer at Our Data Protection Officer shall provide you with contact details of our third parties upon request if required.


We may send out email communication such as our newsletter to keep you up to date with all the latest news and offers from Dennis Williams Ltd. If you wish to unsubscribe from these emails you can do so at any time by simply clicking either of the links in the header or footer and you will be removed from all promotional emails.

Please note that even if you decide not to subscribe to, or to unsubscribe, from promotional email messages, we may still need to contact you with important transactional information related to your account and your purchases. For example, even if you have unsubscribed from our promotional email messages, we will still send you confirmations when you confirm services from our website and feedback forms related to your transaction.


We may change this Privacy Policy from time to time.

If we make significant changes in the way we treat your personal information, or to the Privacy Policy, we will make that clear on our websites or by email, so that you are able to review the changes.


Questions, comments and requests regarding this privacy policy are welcomed and should either be emailed to or addressed to Dennis Williams Ltd, Unit 9 Kingsmark Freeway, Euroway Trading Estate, Bradford BD12 7HW