{"product_id":"directions-permanent-hair-semi-permanent-hair-colour-88ml","title":"Directions Semi-Permanent Hair Colour 88ml","description":"\u003cp\u003eDirections Semi-Permanent Hair Colour (88ml) is a cult-favourite colour cream renowned for its vibrant, expressive shades and commitment to gentler hair colouring. First launched in 1981, Directions has become a trusted go-to for bold, unique tones and soft pastels, loved by stylists and creatives around the world for nearly four decades.\u003c\/p\u003e\u003cp\u003eFree from ammonia, peroxide and PPDs, this semi-permanent formula offers a safer way to experiment with colour, delivering rich, long-lasting results on pre-lightened or bleached hair. Easy to apply and highly pigmented, it provides eye-catching impact with a vegan-friendly and cruelty-free ethos.\u003c\/p\u003e","brand":"Directions","offers":[{"title":"Fire Opal","offer_id":54223911027029,"sku":"40027","price":4.14,"currency_code":"GBP","in_stock":false},{"title":"Amberwood","offer_id":54223911059797,"sku":"40028","price":4.14,"currency_code":"GBP","in_stock":false},{"title":"Sunstone","offer_id":54223911092565,"sku":"40029","price":4.14,"currency_code":"GBP","in_stock":false},{"title":"Bronzite","offer_id":54223911125333,"sku":"40030","price":4.14,"currency_code":"GBP","in_stock":false},{"title":"Black Amethyst","offer_id":54223911158101,"sku":"40031","price":4.14,"currency_code":"GBP","in_stock":false},{"title":"Bloodstone","offer_id":54223911190869,"sku":"40032","price":4.14,"currency_code":"GBP","in_stock":false},{"title":"Brown Jasper","offer_id":54223911223637,"sku":"40033","price":4.14,"currency_code":"GBP","in_stock":false},{"title":"Onyx","offer_id":54223911256405,"sku":"40034","price":4.14,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/www.dennis-williams.co.uk\/products\/directions-permanent-hair-semi-permanent-hair-colour-88ml","provider":"Dennis Williams","version":"1.0","type":"link"}