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VAT Free Sales

Here at Dennis Williams we hold occasional VAT free sales for our customers, to allow you stock up in your favourite products at a great price. These are across a limited period only, so you need to act fast. We always announce when our VAT Free sale is on via our email newsletter (sign-up at the bottom of our home page) and on our Facebook page, so keep checking for updates.

How do I get my VAT Free online discount?

When a VAT Free sale is on, you need to add the code 'VATFREE' to the online checkout. Simply add all your desired items to your basket and when you visit the checkout to pay, look for the words "Got a discount code? Click here to apply it". Click/touch there, type in the code and you will get a re-calculated total price which includes the discount.

VAT Free sales exclude Salon Equipment, Furniture, College Kits, Fudge and CND Vinylux, Some Existing Offers and Equipment. A minimum order value of £50 ex.VAT applies. There is Free Delivery on orders over £50 ex.VAT (excluding furniture and bulky items), of which you can find out more about by clicking here.

How does 'VAT Free' actually work?

Simply put, once the discount code has been applied, you pay the price for a product before VAT is usually applied. Below, you can find out exactly how we calculate the VAT Free Equivalent discount in these sales:

For all VAT Free offers, prices have been reduced in the promotion with a discount which is equal to VAT Free (16.67%). Therefore, it is equivalent to not having to pay the VAT. VAT is still applied to the order at the current rate of 20% as this is a legal requirement.

For example, if a product normally sells for £100 (ex. VAT) the total you would normally pay would be £120 (inc. VAT, the VAT rate being 20%). If this item was being sold in the VAT free sale, we discount the price down to £83.33 (ex. VAT) so the total you pay would be £100.00 (inc. VAT) which is the same as the normal selling price, but without the VAT - hence why we call it a 'VAT Free' sale.

I have a query, can I call?

Yes! If you would like to know more about our online VAT Free discounts or have any other query, please contact Dennis Williams on 0345 6809 657, Monday - Friday, 09:00 - 17:00. We are happy to help.